How to Invest in Marketing During an Economic Downturn As you’re finalizing your 2021 marketing plan, you might be battling with feelings of uncertainty. 2020 certainly didn’t go as planned, and no one is 100% sure how the next 12 months will look. It’s difficult to plan your 2021 marketing budget in normal times, let […]
Create a Monthly Newsletter Your Followers Actually Want To Read
Are you considering starting a monthly newsletter in 2021? An email newsletter is one of the best ways to engage with your audience, keep their attention, and convert them into paying customers. Marketing stats from HubSpot show that 78% of marketers have seen an increase in email engagement over the last 12 months, and 31% […]
Setting Smart Marketing Goals Using Data and Analytics
Have you started setting your marketing goals for 2021? Setting clear marketing goals will improve the results you see and help your marketing team stay organized. When we don’t set goals that are defined and measurable, it’s easy to go with the flow. While we might complete a long list of tasks, or spend long […]
61 Marketing Best Practices
A lot of marketing advice can be confusing or difficult to apply to your business. We’ve taken the time to put together a list of marketing tips that you can start applying today. We’re sharing tips that will help you write better emails, build your social media presence, improve your website, and more! These tips […]
How Much Does Digital Marketing Cost?
Marketing is an essential part of growing your business and sustaining a healthy sales pipeline. It can be easy to over and underspend on marketing, so deciding on the right budget is essential. So, how do you plan your marketing budget and determine your marketing ROI? Marketing is a revenue generator We need to think […]
Generate More Leads Without Spending More Money
Is your business looking to generate more leads? Nearly every business would say yes. More customers is always a good thing! But the cost of acquisition can easily blow out your budget, leaving you out of options and under target. We’re sharing some creative (and mostly free) ways to connect with more leads without spending […]
5 Types of Sales Tools You Should Be Using In 2021
Are you looking for opportunities to grow your business in 2021? For many companies, 2020 didn’t go as planned. To see growth and business success in 2021, you’ll need the right set of tools. Sales tools alone can’t grow your business or do all of the work for you, but they can make your job […]
Beginner’s Guide to Buyer Personas
Buyer Personas are semi-fictional representation of your ideal client. They make it easier to develop tailored messaging, map out content, allocate resources, and achieve cross-functional alignment. Learning about your ideal persona, their challenges, goals, demographics traits and so on, helps you create a strategy aimed at attracting the most valuable visitors, leads, and customers to […]
What is Inbound Marketing?
If you’re looking to grow your business through marketing but don’t know where to start? Inbound marketing might be the answer. The inbound methodology breaks down how to create informative, engaging content that meets your ideal buyers where they are with the right message, at the right time. Keep reading to learn more about inbound […]