Is your business looking to generate more leads? Nearly every business would say yes. More customers is always a good thing! But the cost of acquisition can easily blow out your budget, leaving you out of options and under target. We’re sharing some creative (and mostly free) ways to connect with more leads without spending […]
Beginner’s Guide to Buyer Personas
Buyer Personas are semi-fictional representation of your ideal client. They make it easier to develop tailored messaging, map out content, allocate resources, and achieve cross-functional alignment. Learning about your ideal persona, their challenges, goals, demographics traits and so on, helps you create a strategy aimed at attracting the most valuable visitors, leads, and customers to […]
What is Inbound Marketing?
If you’re looking to grow your business through marketing but don’t know where to start? Inbound marketing might be the answer. The inbound methodology breaks down how to create informative, engaging content that meets your ideal buyers where they are with the right message, at the right time. Keep reading to learn more about inbound […]