Are you looking for opportunities to grow your business in 2021? For many companies, 2020 didn’t go as planned. To see growth and business success in 2021, you’ll need the right set of tools. Sales tools alone can’t grow your business or do all of the work for you, but they can make your job […]
Beginner’s Guide to Buyer Personas
Buyer Personas are semi-fictional representation of your ideal client. They make it easier to develop tailored messaging, map out content, allocate resources, and achieve cross-functional alignment. Learning about your ideal persona, their challenges, goals, demographics traits and so on, helps you create a strategy aimed at attracting the most valuable visitors, leads, and customers to […]
Choosing a Marketing Automation Platform
What is Marketing Automation? Marketing automation is the process of leveraging marketing technology and software to create a more personal experience for your consumers and increase efficiency for your business. It allows you to prioritize and execute your marketing needs in more efficiently by automating emails and follow-up tasks and integrating systems for better insight […]
What is Inbound Marketing?
If you’re looking to grow your business through marketing but don’t know where to start? Inbound marketing might be the answer. The inbound methodology breaks down how to create informative, engaging content that meets your ideal buyers where they are with the right message, at the right time. Keep reading to learn more about inbound […]