How to Invest in Marketing During an Economic Downturn As you’re finalizing your 2021 marketing plan, you might be battling with feelings of uncertainty. 2020 certainly didn’t go as planned, and no one is 100% sure how the next 12 months will look. It’s difficult to plan your 2021 marketing budget in normal times, let […]
Create a Monthly Newsletter Your Followers Actually Want To Read
Are you considering starting a monthly newsletter in 2021? An email newsletter is one of the best ways to engage with your audience, keep their attention, and convert them into paying customers. Marketing stats from HubSpot show that 78% of marketers have seen an increase in email engagement over the last 12 months, and 31% […]
Choosing a Marketing Automation Platform
What is Marketing Automation? Marketing automation is the process of leveraging marketing technology and software to create a more personal experience for your consumers and increase efficiency for your business. It allows you to prioritize and execute your marketing needs in more efficiently by automating emails and follow-up tasks and integrating systems for better insight […]